Baseball 101 for Women Pays Off

Yesterday, the Phillies hosted a Baseball 101 for Women. It was a sellout with 147 women attending. $28,000 was raised by selling tickets to the women. That money went to charities determined by the Phillies. Gotta love it when everyone wins.
On the surface a great day all around: 147 women got to live one of their dreams by visiting Citizen Bank Park for a special day; the Phillies added to their fan database, brought value to some happy fans, and looked like a hero by donating the ticket fees, and got some good media exposure; selected charities get a boost to their coffers in a year that witnessed a lot of charities scrambling to make up for smaller donations.
I love to see communities coming together like this. I supppose that a lot of other people do to or we wouldn't see the events like this publicized in the media. It's good to see an organization being a good guy, even if they're gaining from it too. Hey, they're in the business of making money and making loyal fans. Bringing some dreams to life yesterday was super. The women involved will never forget the day. The really smart thing is that the Phillies could do that AND help their own business.
The Phillies engaged in a form of corporate social responsibility that helps them. Everyone's doing it. Pure philanthropy is an old myth. Being good is good, but being good AND doing well is how it works today.